Hallie Waugh

I love working with clients to hone their company’s story and philosophy in a succinct and compelling way. Copy for an about page can (and should!) do more than share the company’s backstory. This is a chance to showcase your brand’s personality, values, and voice. About page copy should seamlessly capture that style while sharing key information.

For his about page, nationally recognized photographer Brett Heidebrecht wanted copy that complemented the style of his photography: formal and art-driven, with a touch of warmth and approachability. I love how it turned out. View his full about page here.